About
About Gudwell
At Gudwell, we believe your travel experience should be just as fulfilling as your destination. Whether you’re planning a once-in-a-lifetime overseas travel adventure or a slow, soul-nourishing city escape, our mission is to help you organize the details so you can savor every moment.
Founded by lifelong traveler and trip planning enthusiast Rachel Howze, Gudwell creates beautifully designed vacation trip planners, international travel journals, and city-specific travel itineraries that make it easier—and more enjoyable—to explore the world with intention.
Our flagship collection, Travwell, is the first-ever city trip planner, journal, and keepsake all in one. These thoughtfully designed guides help you discover the best places to visit, create a stress-free itinerary, stay organized, and turn your travels into lifelong memories.
No more cluttered spreadsheets, lost screenshots, or endless scrolling. Travwell planners are built for modern explorers who value both freedom and structure.
Meet the Founder:
Rachel Howze is a writer, designer, and travel planner who has lived in three countries and explored more than 20. Currently based in Vietnam, she brings a global perspective and love for design to every product she creates.
Rachel’s experience spans everything from working on the southwest coast of England to volunteering in pre-war Ukraine. She understands the nuances of culture, the thrill of spontaneity, and the grounding power of being organized while traveling.
While she no longer works in cybersecurity, her attention to detail and people-first mindset remain central to Gudwell’s mission creating tools that give you clarity, confidence, and calm whether you’re planning a week in Lisbon or a slow month in Japan.
Why Gudwell?
We’re not just another travel brand, we’re your creative partner in meaningful exploration. Gudwell is here to help you:
- Plan your overseas travel adventure without overwhelm
- Find the best travel journals for documenting each step
- Stay organized with city-specific trip planners and day-by-day travel itineraries
- Explore places to visit with fresh eyes and a personalized approach
- Turn your trip into a keepsake you’ll revisit for years
Our planners are printed in the USA and designed with global soul.
Ready to travel well and remember it all?
Related:
Book our Charlotte Airbnb With Private Sauna
My Husband's Leadership Work: Product, Microsessions, & Writing
