About

At Gudwell, we believe that life is a journey best lived in the moment, and our mission is to empower you to do just that. We are a multi-branded publishing company that was born from a simple yet powerful idea, lifestyle workbooks that help you stay organized so you can savor each moment of your life. With a dedication to making the most of your experiences, we've created Travwell, a series of international city guidebooks, and a supporting blog that brings a fresh and thoughtful approach to travel.

Travwell, our flagship offering, embodies the essence of Rachel's vision. It's more than just a city guidebook; it's your partner in crafting unforgettable travel experiences. We're proud to introduce the world's first city guidebook, planner, and keepsake all rolled into one. Our approach is data-supported, experiential, and profoundly thoughtful, ensuring that your journeys are not just about reaching destinations but cherishing every step of the way.

Meet the founder:

Rachel Howze is the Founder and CEO of Gudwell. She has explored over 20 countries, gaining insights into diverse cultures. Rachel's international experiences have taken her to the beautiful southwest coast of England, where she worked and further expanded her global perspective and pre-war Ukraine to provide humanitarian aid.

In her day-to-day role, Rachel serves as a Program Manager at a Financial Institution, educating clients on cybersecurity. With a BS in Psychology and a people-first mindset, she brings a human touch to the world of digital security, ensuring that individuals and organizations can navigate the cyber landscape with confidence.